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Audi AG has nine major production facilities around the world that make luxury vehicles. The Volkswagen Group is the parent company of this famous manufacturer of popular automobiles.

The information in this section contains links to a range of Audi car models with other items of interest in the news from the Audi headquarters based in Bavaria, Germany.

What are Some of the Origins of Audi AG?

Let's be clear, the origins are complex. In fact, they go way back to the early 20th century.

An engineer named August Horch founded the initial enterprises. Then, DKW and Wanderer (two other manufacturers) created the foundation of Auto Union in 1932.

Even so, the modern era of Audi cars as we know it today first began in the 1960s. This was when Volkswagen made the move to acquire Auto Union from Daimler-Benz.

They relaunched the brand with a timely introduction of the Audi F103 series in 1965. Then, in 1969 Volkswagen chose to merge Auto Union with NSU Motorenwerke.

So, what do the four rings of the Audi logo represent? As a matter of fact, each single ring represents one of the car companies that banded together to create Auto Union (Audi's predecessor company).

Audi is also famous for its slogan 'Vorsprung durch Technik'. In simple terms, the watchword means 'Being Ahead through Technology'.

Along with two other renowned German vehicle brands, BMW and Mercedes-Benz, Audi is one of the top sellers of luxury automobiles in the world.


Audi A3 Sportback Gets an Upgrade

The newsroom is always buzzing every time the Audi 4x4 models receive an extensive upgrade. Now, the manufacturers are saying the Audi A3 is sportier than ever and a lot more comfortable.

In addition, it's become more digital. For example, not only does it have applications that you can use in the vehicle display, it also has selectable daytime running light signatures - with an ability to add vehicle functions on-demand.

Pro Tip: We expect orders for the updated Audi A3 Sportback to begin in April 20204, with information on pricing and specifications for the United Kingdom.

New Audi RS 6 Avant GT Price Tag: £176,975

There is no doubt that this special edition model series is chockablock with exclusive interior and exterior details. As such, the ultimate RS 6 Avant gets a roof edge spoiler, a redefined diffuser, and 22-inch wheels with six-spoke design.

Sit inside and you'll also notice the high-quality bucket seats with a bespoke colour combination. Moreover, the reworked quattro sport differential on the rear axle helps to sharpen the driving experience.

On top of that, the twin-turbocharged 4.0-litre TFSI V8 engine has an output of 630PS delivering 850 Nm of torque from 2,300 to 4,500rpm.

Modified Design for the Q7 SUV

An upgrade to their flagship family SUV results in a refreshed design and even more enhanced technology. A redesign to the exterior now offers generous space for up to seven (7) passengers along with first-class versatility.

For the first time, the Q7 SUV gets HD Matrix LED headlights with laser as an extra high beam feature. The digital OLED rear lights come with four (4) selectable designs. Further refinements include new wheels and enhanced specifications.

Note: Sales of Audi's enhanced Q7 SUV lineup in the United Kingdom should begin from March 2024 with prices expected to be around £66,605 (OTR).

Audi Safety Recalls

Audi (Volkswagen Group of America, Inc.) is recalling several electric car models due to an increased risk of fire. The safety recall only applies to certain EV vehicles, including the following:

  • 2022-2024 (RS e-tron GT, e-tron GT, Q4 e-tron Sportback, Q4 e-tron)
  • 2020-2021 (Audi A8)
  • 2019-2024 (e-tron Quattro)
  • 2020-2024 (e-tron Sportback Quattro, Q5)
  • 2021-2022 (A7)

The precautionary issue relates to some home power outlets when using the industrial 220V/240V plug at the 100% charge setting.

It may be incapable of handling the electrical current needed to use the compact charging system. In other words, it may cause overheating in the outlet or charging cable.

Pro Tip: Audi is advising owners not to use the 220V/240V compact/portable charging cable. Instead, they should only use the 110V home charging cable or public charging stations. As a result, Audi dealers will supply a new 220V/240V compact/portable charging cable with an incorporated temperature sensor, free of charge.


Audi Slows Down their EV Rollout

Audi's rollout of electric car models looks set to slow down as consumer enthusiasm wanes and the boss of the Volkswagen-owned brand blames high prices.

He also aims to avoid flooding dealerships and factories with "slow-selling" vehicles until the advantages to UK consumers improve.

Key takeaway:

An official OBR forecast shows a slowing take-up (almost 50% less) of electric cars being sold in the United Kingdom in the coming years.

In addition, they also revised their previous sales prediction for new battery-powered cars selling by 2027 down to 38% from 67%.

New Audi Hub for Next-Gen EV Tech

Imagine converting 75 hectares of a former refinery into a new home for the development of VW Group software for all future Audi models.

Well, that's what Audi did when they opened incampus Ingolstadt technology park in Germany. The tech hub is now operating under the Cariad division.

The on-site facilities provide a new base for their Vehicle Safety Center. There's also a huge indoor hangar used for their crash testing work.

Plus, Technische Hochschule Ingolstadt, related to automated driving technologies, is also operating at the same hub.

All-Electric Luxury 4x4 Unveiled by Audi

Based on an interview with their head of design, Audi's new tougher 4×4 luxury model could be available in 2027.

If so, it will compete against some very well-known brands, including the:

Pro Tip: Another section contains our electric cars reviews with some basic information for anyone who is thinking about buying an electric car.

A Unique Activesphere Concept

Audi car makers announced their upcoming off-road concept car. They are calling it the Audi activesphere concept - designed in the United States.

The unique crossover combines the unmistakable elegance of several Audi Sportback models with all the usefulness of modern SUVs with their off roading capabilities.

The concept has 22-inch wheels with the additional practicalities of a high ground clearance. Needless to say, the latest Augmented Reality (AR) technology also provides an immersive driving experience.

Note: We believe there will be a launch of the Volkswagen all-electric off-road utility truck (falling under its former sub-brand 'Scout'. The aim of the Scout brand relaunch was to try and increase its presence in the US-based market.


Audi Q3 4 Wheel Drive

Audi's standard Q3 model is the smallest in their SUV range of chic crossovers. Even so, the engine specs and posh interior trim are truly unparalleled at this level.

Audi 4x4 Q3 Car Review for the United KingdomBut, some test drivers went on record and described the small 4x4 as being "rather predictable".

Suffice to say, the German firm has created one of the best high performance crossovers available in the United Kingdom.

This small Audi 4x4 SUV shares most of the familiar styling and technical specifications as many of its siblings.

Pro Tip: Click through to read the results of our Audi Q3 4x4 review with detailed information covering the interior design and performance specifications.

Audi A1 Sportback

If you're looking for a range of small, stylish cars that prompt a reevaluation of sporty compacts, the Audi A1 models deliver the goods.

Audi A1 Sportback Review and Price in the United KingdomAt first glance, you can't fail to notice the dynamic design and the refined interior.

It's an eye-catching combination, delivering high levels of comfort and spaciousness.

And the outcome...

This review of the Audi A1 Sportback explains how and why the combination of a driver-focused supermini and its safety features have redefined premium hatchbacks in the United Kingdom.

Audi A3 Sportback [2024]

If you're looking for a family hatchback with arresting looks and technological advancements, this may be the car for you.

Audi A3 Sportback Review and Price in the United KingdomThe A3 Sportback is spacious with a range of interior refinements (driver-oriented tech features).

It definitely is a "sporty" looking car, and the five door hatchback design means it's practical.

But, they decided to drop the three-door variant. Hence, the A3 is only available as either the five-door hatchback Sportback or the four-door saloon.

This review of the Audi A3 Sportback highlights its practicality, safety features, engine specifications, and price in the United Kingdom.

Audi A5 Coupé

Audi A6 Avant

The unveiling of the new Audi A6 Avant E-tron estate concept car was an imminent signal for the release of Audi's forthcoming prototypes.

Audi Q8 60 TFSI e

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