4x4 Off Roading (UK) ›› Sport Utility Vehicles ›› China Cars ›› Chery
One of the most successful and ambitious automobile manufacturers in China is also getting a reputation of being a trailblazer in Europe and closer to home.
This section contains information about Chery, an established manufacturer of Chinese cars, with extra highlights about their future plans and expansion into the United Kingdom.
The rise of Chery car brands as a prominent or key player in domestic and international automotive markets has been dramatic.
As the company continues the expansion of their global footprint, the focus is squarely placed on innovation and affordability.
And Chery's history?
In fact, the company was first founded in 1997, and they operate from their Wuhu headquarters in the Chinese province of Anhui.
The modern vision for Chery cars in the UK is 'lucid'. Besides an already established name for the manufacture of homegrown Chinese automotive brands they also aim to compete on a global scale.
Put another way, the company's commitment to research and development has resulted in a lot of traction - and in a short space of time!
Chery produced the Fengyun car in 1999 and started selling them outside of China a few years later. Despite being created without the full approval of the government, it set the stage for rapid growth and remarkable international expansion.
Here's the thing:
Over the last few decades, Chery's solid reputation comes from the production of high-quality and budget-friendly vehicles and exporting them overseas. In fact, along with BYD, SAIC, and Tesla, it consistently ranks among the top automobile exporters in China.
In addition, the automotive industry is showing signs of shifting towards greener alternatives, such as hybrid cars and electric vehicles. This is fast becoming one of the standout developments for the current Chery lineup.
For example, the launch of several models that fall under its New Energy Vehicle (NEV) division include the battery electric city car called the Chery eQ, along with:
One of the reasons behind Chery's entry into Britain is the urge to strengthen its presence around Europe. These models include a range of compact and mid-size sport utility vehicles (SUVs) - popular with drivers in the United Kingdom.
In the UK, the Omoda-Jaecoo dealership network distributes a range of popular SUVs for global markets.
Even though it shares the same platform as the Omoda 5, our Jaecoo J7 review highlights the choice of engine specifications, interior design features, and price.
Omoda and Jaecoo are two of the best international brands that Chery sells in the UK. Chery launched the first of the Omoda lineup in May 2024 (the Omoda 5 compact SUV).
The distinctive shape of the new 2025 Omoda 5 SUV crossover is one that helps to reduce drag and isolate it from many of its petrol-powered rivals from China.
Compared to many established brands, vehicles built by Chery are likely to have a competitive purchase price. So, launching new affordable options will appeal to budget-conscious buyers.
A growing demand for modern electric cars (EVs) suggests the iCAR brand and hybrid models will be an important addition to Chery's UK lineup.
Chery needs to provide adequate after sales support and services from a robust dealer network. Still, as with most Chinese 4x4 cars, a combination of innovative technology and appealing prices has become a popular standard in the global automotive industry.